Are you familiar with edetailing software? If not, it's time to get in the know.
Edetailing is changing the pharmaceutical industry and revolutionizing the way you educate and engage healthcare professionals (HCPs).
The old-school tactics are becoming less effective, with the world's top companies driving success by utilizing the new technology to support and boost their operations.
And with the best pharma edetailing solutions in the market, you'll be at the forefront in no time.
To help you navigate this and avoid hours of research, we've put together everything you need to know:
What is edetailing software?
Use of edetailing software in pharma digital marketing
Best edetailing software in the market
Key features checklist
Next steps
Edetailing software in the pharmaceutical industry is a digital platform used to engage HCPs.
It uses different customizable elements and tools to deliver tailored interactive information, usually related to products or services, to the target audience via devices like tablets, mobile, and computers.
This technology-driven approach helps improve communication, target your content, and collect real-time data for more effective sales and marketing strategies.
Now that we have gone over the basics of understanding edetailing software’s functionalities, let's delve into its practical application in pharma.
Edetailing platforms are a game-changer for pharma digital marketing.
They allow your sales reps and marketers to engage HCPs by offering detailed, tailored info about what they offer.
This means you can have meaningful talks with healthcare providers, deliver targeted content, and get real-time feedback – No more HCPs getting lost and leaving your website.
It’s a true win-win situation — boosting marketing efficiency, customer experience, and adapting smartly to ever-evolving healthcare marketing trends.
Here is a breakdown of companies that offer edetailing software for pharmaceuticals, each with its pros and cons.
Giosg offers a no-code edetailing solution for personalized and data-driven HCP engagement throughout the digital customer journey.
The platform enables managing your digital HCP engagement from a single platform, reaching HCPs with targeted content, extending reach with self-detailing, and providing omnichannel experiences.
Pros:
User-friendly software for managing digital engagement
Multiple pharmaceutical enterprise software integrations
Comprehensive self-detailing capabilities
Easy setup
Cons:
Does not come with its own CRM platform
See for yourself. Read how a leading pharma manufacturer works with giosg to increase HCP engagement and reaches 87% success rate.
Veeva offers a suite of cloud-based solutions tailored for the life sciences industry. Their dedicated solution, Veeva Engage is a dedicated platform for digital engagement, content sharing, and self-detailing with HCPs.
Pros:
Extensive CRM functionalities
Robust content management capabilities.
Cons:
Higher pricing compared to some competitors
Customization options might be limited in certain areas
IQVIA provides technology and analytics solutions for healthcare, including platforms for digital engagement, content delivery, and HCP interaction tools supporting edetailing and self-detailing.
Pros:
Advanced analytics and data-driven insights.
Comprehensive suite for various healthcare needs beyond edetailing.
Cons:
Complex interface and learning curve for new users.
Aktana specializes in AI-driven decision support for sales and marketing teams in the life sciences industry, providing tools for personalized engagement, content recommendation, and self-detailing.
Pros:
AI-driven personalized engagement capabilities.
Focus on decision support for sales teams.
Cons:
May require integration with other systems for full functionality
So now that you know what providers are out there, there are certain features to consider when choosing your edetailing partner. For this, you need to determine your goals and which are the features that are must-haves for your particular needs.
Here we have provided you with a simple checklist to serve as a guideline for evaluating and selecting the best edetailing software for you:
🛠 Interactive tools: Ability to create engaging, interactive presentations with multimedia elements like videos, animations, and interactive visuals to captivate the audience.
✨ Customization and personalization: Capability to tailor content based on specific audience needs, allowing for personalized presentations for different healthcare professionals or scenarios.
🎯 Data and targeting: Integration of tools to track user engagement, measure the effectiveness of presentations, and gather insights for better decision-making.
🔐 Compliance and regulatory support: Adherence to industry regulations and compliance standards is paramount to safeguard sensitive data and ensure legal conformity – so this is definitely something you want to check when demoing a software.
💻 Remote detailing and remote engagement: Features facilitating remote presentations and engagement with healthcare professionals, allowing for virtual meetings and discussions.
📊 Feedback and reporting tools: Mechanisms for collecting feedback from viewers during or after presentations, along with reporting functionalities for analyzing performance metrics.
🔗 Integration and compatibility: Ability to integrate with other systems or software, such as customer relationship management (CRM) tools, to streamline data sharing and improve workflow efficiency.
👩💻 Training and support: Provision of comprehensive training resources and ongoing technical support to ensure users can effectively utilize the software's features.
Start by determine which key features are the most important to you. Once you know what your goals are, check which software out there aligns with your specific needs.
If you're ready to boost your HCP engagement with edetailing, chat with our experts for more advice!