Live video shopping is the new kid in town. With titans of industry such as Louis Vuitton, Tiktok and Instagram all hopping on the bandwagon.
In fact, everything in live commerce has been proving to be an attractive market to step into for many businesses.
But staying up to date with all the different platforms can be exhausting, never mind knowing which platform would best suit your needs.
No need to worry! We have you covered. We will be breaking down the pros and cons of the best live shopping platforms out there.
Before jumping into the deep end, here are some terms to help you understand and navigate this article.
Don’t worry, they are easy to understand.
The first one on the list is giosg.
We are a Finnish SaaS company that offers business tools to create interactive experiences online to connect with customers and boost sales.
giosg is not just a live shopping platform but the ultimate customer experience platform with endless opportunities to transform the online shopping experience.
Giosg has all the features you’d wish for when starting with live shopping:
With giosg, you won’t need outside agencies or big production teams, which makes our ecommerce platform especially great for those who are just getting into live shopping solutions and want to test the waters.
Promotional and targeting capabilities make giosg platform stand out.
You can promote your live selling activities via engaging interactive content from pop-ups to gamifications and target your streams, calls, and videos always to the right customers online to ensure engaging shopping experiences.
Image via Bambuser
Second on the list is Bambuser, a SaaS (Software as a Service) provider that offers live video shopping experience for businesses. Bambuser focuses mainly on live streaming, however, they also have the option to post pre-recorded material.
Two options are available. One-to-many, meaning streaming to countless people and one-to-one, which means having a one-on-one with an expert.
One-to-One is more suited for larger purchases. Live video shopping has already been used in the fashion and retail industry.
The platform offers an app on its web page from where you can live stream on your website and share on other social media platforms as well.
Integration with other e-commerce platforms is also possible.
In addition, Bambuser offers a fully equipped studio to film your live video shopping events.
Bambuser’s proven track record is rather impressive and it is a top-of-the-line service.
Image via Klarna
Klarna offers a solution to convert customers who do not have the same confidence to buy as they would in-store.
The Klarna app allows stores to connect to nearby shoppers.
Klarna operates less like a live stream and more as a way to communicate with a shop assistant more humanly.
Klarna offers one-to-many as well as one-to-one.
With Klarna, customers can video chat, text message or chat with a store assistant.
A fresh feature is Klarna’s Stories, which are intended to be similar to Instagram stories.
Short review videos by shop assistants showcasing a particular piece of clothing or an entire outfit.
Image via Streams.live
Streams.live allows customers to buy products straight from a live video session. Comment sections help keep the experience interactive.
The platform offers iOS app as well as their own web page from where you can stream live on your own web page and share to other social media platforms.
Streams.live is perhaps very similar to Bambuser, with many of the same features. However, their standout feature is their platform that allows users to sell NFT’s via live video.
An NFT stands for non-fungible token. Non-fungible: meaning it is unique and cannot be replaced.
Something to consider for this platform is that the more viewers you have the more expensive it will be.
Image via Facebook
Facebook, which was recently rebranded as Meta, now offers a live shopping feature that can be accessed via the Facebook Business page.
This feature is the next evolution of Facebook’s Marketplace platform, which originally only allowed sellers to post pictures of products.
The platform allows you to stream on Facebook to current audiences, as well as embedding to other social media platforms.
However, when a Facebook Live feed is embedded onto your own website viewers cannot comment or interact with the stream.
Customer data is limited so you would have considerably less data than if the customer would have purchased from your own website.
Creating and operating a shop is free.
Image via Instagram
Instagram Live shopping and Facebook Live shopping both share the Facebook Business Page platform. This means that many of the features, and issues, are shared by both platforms.
Obstacles include Instagram retaining all customer data that is not necessary for shipping. This makes building customer trust and retention harder - as well as building a brand.
In-app purchases ensure that traffic is not being driven to your own website. This may be ideal for small businesses that don’t have their own web interfaces, but for larger businesses, Instagram’s checkout margin for using their platform may be a factor to avoid.
Creating and operating a shop is free.
Image via Channelize
Channelize.io platform enables e-commerce businesses to leverage the power of live video shopping.
A live shopping experience that lets you host live video within your apps and own website. Channelize has experience in a lot of different industries that gives it credibility.
Image via Live Scale
Livescale is a cloud-based live stream shopping software that uses interactive content and gamification to help retailers and e-commerce enterprises increase buyer engagement.
Customers can make purchases from live videos using the application's in-video checkout feature. Team members can connect with purchasers, block users, modify or remove messages, and delete comments using Livescale's chat moderator module.
Livescale integrates with Shopify, allowing users to analyse product feeds, as well customer information.
Image via Smartzer
Smartzer helps marketers with making videos interactive and shoppable. Hotspots are added to video to create pop-out carts wherein customers can view the entire outfit shown in the video or stream. These hotspots help improve click-through rates.
Smartzer is perhaps unique, they offer short interactive videos, livestream and offers CRM tools.
Image via NTWRK
NTWRK prioritizes exclusive product launches from world-renowned artists, brands and influencers for a global audience.
The platform is a mobile-first living video shopping platform, with upcoming drops of various products displayed on their website.
NTWRK is more inclined towards customers at the bottom of the funnel with many products being rare and rather pricey – high-end fashion. Before being able to sell on the platform, NTWRK needs to grant you access, ensuring that they feature only high-quality creators and influencers.
NTWRK also hosts daily episodes where they show different products from various sellers. These episodes usually last 15min with lots of content packed into a small time frame.
The platform is geared towards a younger audience looking for scarce coveted products and are willing to pay a big margin.
Image via Conferwith
Conferwith is a video commerce platform offering real-time advice to customers via video. The platform is focused on one-to-one interactions, as opposed to a one-to-many interaction.
Additionally, the platform is geared towards customers looking to make larger purchases.
Functioning as a browser-based platform, Conferwith’s highlight feature is that it allows users and customers to add items into a “shared basket”.
Navigating different live video shopping platforms can be overwhelming. Figuring out which platform best suits your business’ needs is no easy task.
Only you can truly know what will best meet your business needs.
Many of the live video shopping platforms mentioned have some sort of free trial, so you can try out what fits for free.
That being said, here’s a free guide live commerce trends to download.
If you want to learn more about live video shopping and the live commerce industry, download our free Live Commerce Guide here.