Shoppable video is the hottest trend in e-commerce at the moment and no wonder why.
A shoppable video creates an interactive shopping experience that allows you to show how the products work or look in action. That makes them powerful in selling.
The first one on the list is giosg. We are a SaaS company that offers businesses tools to create interactive experiences online to connect with customers and accelerate sales. We are the ultimate customer experience platform!
giosg has all the features you need when starting out with shoppable videos: amazing templates for customization, the ability to turn your marketing videos into actionable shoppable videos and to track your ROI!
ChannelSight is an e-commerce platform, which helps customers to maximize their online sales. The products that are possible to combine, or use alone, include: Where To Buy Technology, Digital Shelf and most important, Shoppable Media.
Their software enables e-commerce brands to provide a great customer experience, gather detailed insights and maintain a good brand.
Vimeo is a video sharing platform that includes features such as live-streaming and customization. In June 2022, they introduced new features to their platform, which also included shoppable videos.
With Vimeo, it is now possible to build new shopping experiences by adding clickable elements to individual products within a video, overlaying additional product information, and "add to cart" buttons, allowing users to shop directly within a video.
Amazon Live is a platform created by the e-commerce giant Amazon. With Live, it is possible for brands to educate audiences on product features, benefits, and special offers, and help customers make informed buying decisions.
With their chat feature, it is possible to interact with shoppers in real time and help them to stay connected by getting them to follow you. Shoppers that follow your brand on Amazon get reminders any time you go live.
Bambuser is a SaaS provider that offers a live video shopping experience for businesses. Bambuser's focus is mainly on live streaming, however, they also have an option to post pre-recorded material.
There is a possibility to stream from their app and their webpage as well as share to your other social media platforms.
Does this app even need any introduction? With Instagram Shopping, you can make your products easy to discover. You can highlight your products seamlessly, so people can easily shop at the moment of discovering it. It is possible to use real-time or pre-made content to create an interactive, visual shopping experience that shows your products to the world.
Livescale provides a live shopping platform for ecommerce brands. Livescale has great in-video purchasing and integrated checkout features. Not only that, but it also enables you to create a branded sales experience by allowing you to have your logo on your live shows. You also get access to real-time analytics.
Like many other platforms, Livescale also makes it easy to embed videos and other content onto your website.
Clicktivated is a company that makes videos interactive and shoppable. With Clicktivated's live streaming shoppable video technology, viewers will now have the ability to click and shop individual products on screen as they watch.
The experience they provide is seamless and non-intrusive, only showing the viewer information on the products they are interested in.
Clicktivated currently works on creating a new and innovative way to shop directly through video for both pre-recorded and live streaming formats.
Uscreen is a cloud-based video on demand (VOD) platform that helps businesses organize, manage, and monetize content. Users can upload the content in bulk, add custom filters, and sort them into different categories.
The application enables professionals to stream live videos, schedule events in advance, and create a countdown overlay. Uscreen provides built-in marketing tools, which helps users set up sales funnels, generate leads, and convert the audience. The platform offers integration with various third-party applications.
Smartzer is a shoppable video and live shopping platform. With Smartzer, it is possible to shop while still watching the livestream. This gives the buyer a sense of engagement which might be lacking in the basic online shopping experience.
When it comes to videos, Smartzer adds a layer on top of the video that has “hotspots” where people can instantly add the product to the cart. It also integrates with various other e-Commerce apps like Shopify, Shopify Plus, Woocommerce and Magento.
Are you ready to go shoppable?