Shoppable videos are a great way to showcase your products and give customers a seamless way to buy them.
With an increasing amount of new shoppable video examples and use cases, businesses have been inspired to use video to promote their products and services.
Also, live shopping, and video ads, have been witnessed to attract increasingly more traffic to online stores.
Shoppable videos can be used in email marketing campaigns and social media posts. They generate interest and drive traffic back to your store. When appropriately used, Shoppable videos are a powerful way to increase sales and conversion rates on your e-commerce store.
Benefits of shoppable videos
There are many benefits to shoppable videos platforms. By allowing customers to shop directly from a video, businesses can provide a seamless and interactive experience that can lead to increased sales.
Additionally, shoppable videos can be used to promote products or services, showcase new arrivals or collections, and drive traffic to a website or store.
Why should you create shoppable videos for eCommerce?
People are busy with daily life, so they don't always have time to go to the store. Shopping online is sometimes our saving grace, but it's hard to get a sense of the products without being able to see them in person.
That's why shoppable videos are so important these days!
People can better understand what I'm buying and make sure it's exactly what I want. Plus, shopping is way more fun when you can see the product in action.
It's like being in the store without actually having to go there!
As eCommerce continues to grow, so does the importance of video content. And with platforms like Tik Tok, YouTube, Instagram and Facebook now offering shoppable videos, it's never been easier for brands to sell their products directly to consumers.
5 Shoppable video examples to utilise in 2024
Shoppable video is a great way to help your business grow. It allows customers to see your products in action and then purchase them directly from the video. This can help increase sales and conversion rates, as well as build brand awareness. Additionally, shoppable video can be a great way to connect with customers and create a more personal shopping experience
There is often a question of where to use these videos. Below are a few examples of places where you can use them. Based on the companies needs and the target audience, you can use one of the options or use a combination of options.
1. Product demos on product pages
It is a great way to give customers a closer look at your products and how they work. You can also use shoppable videos on your product pages to answer common questions that customers might have. Using shoppable videos on your product pages gives them a new experience and helps the visitors make the purchase faster and easier.
2. Engaging video ads
Shoppable videos are a new way to include video in your ads. This type of video allows viewers to click on items they see in the video and purchase them directly from the retailer.
Shoppable videos are a great way to increase sales, as they allow customers to buy items they see immediately. Including a shoppable video in your next ad campaign is a great way to increase conversions and boost sales.
3. Attention grabbing email marketing campaigns
Of course, email is still a critical part of your marketing strategy. However, we see a shift from email to video.
Video emails are becoming more and more popular for marketers. Including shoppable videos in your email marketing campaigns is a great way to increase conversions and ROI.
4. Hopping on the new trend on social media
As social media platforms evolve, they are increasingly incorporating features that allow users to make purchases without ever having to leave the app. This is especially convenient for impulse buys or purchases of items that are time-sensitive, like concert tickets. For businesses, this presents a unique opportunity to sell their products directly to consumers with little to no overhead cost.
Interestingly, shoppable videos are not a new phenomenon; in 2015, YouTube launched a pilot program that allowed select brands to include “buy” buttons on their videos.
5. More conversions directly from your website's homepage
Adding shoppable videos to your e-commerce store's website is a great way to increase conversion rates and boost sales. This also can increase the retention rate of the website. Shoppable videos on your e-commerce store's website can increase conversion rates, sales, and retention.
By allowing customers to shop directly from your video content, you can make the shopping experience more convenient and enjoyable for them. This can lead to more sales and repeat customers in the long run.
Shoppable videos: The future of eCommerce
Shoppable videos are the future of the e-commerce business. With the ability to seamlessly integrate purchase links into the video content, shoppers can now buy products without ever leaving the comfort of their homes.
The only downside is that these videos are incredibly dull to watch. After just a few minutes of mindless scrolling, most people are ready to click away
If you're looking for ways to take your e-commerce store to the next level, you should consider using shoppable videos. Below are a few advantages of using shoppable videos:
1. Stand Out From The Crowd
2. Attract New Customers
3. Enhance Your Brand Identity
4. Increase Customer Engagement And Conversions
Shoppable video examples in real life
Some of the world's biggest companies are already using shoppable videos to drive sales and engagement. These include fashion brands like Burberry and Rebecca Minkoff, as well as beauty companies like Sephora and Birchbox.
Retailers like Target and Macy's are also beginning to experiment with this new format. And it's not just limited to big businesses – even small businesses are finding success.
Thoughts and takeaway on shoppable videos
E-commerce is constantly evolving and fluctuating. For example, video consumption has never been higher than it is today. So it's crucial to modify the approach based on current patterns and concrete trends.
For example, China has dedicated shoppable video apps with just videos in them. It is essential for e-commerce stores and companies to be a part of this evolving change as soon as possible before it's too late.
If you wish to grow your e-commerce sales check out our Shoppertainment blog which could help you grow your business.