giosg Blog

Are you familiar with edetailing software? If not, it's time to get in the know. Edetailing is changing the pharmaceutical industry and revolutionizing the way you educate and engage healthcare profes...

Many pharma reps and marketers are well-versed in managing face-to-face interactions. But what about virtual engagement or eDetailing? Although physical interactions still definitely hold their place ...

In the pharmaceutical industry, things are changing rapidly. And these transformations are a further affirmation of the transformative potential that digital marketing holds in this industry. 90% of p...

Effectively engaging healthcare professionals (HCPs) requires a comprehensive approach that continues throughout communication channels. This is why, 98% of pharmaceutical executives emphasize the imp...

Virtual engagement has become a game-changer in the pharmaceutical industry. It's a way for companies to connect with healthcare professionals (HCPs) in a more efficient way than ever using technology...

Succeeding in reaching a target group that is known for its short attention span and stressful daily work – is a challenge. In addition to this, the way HCP marketing has shifted from working with a l...

Healthcare professionals (HCPs) are increasingly relying on technology to stay up-to-date with the latest information and resources. As a result, pharmaceutical companies need to adapt their marketing...

Healthcare professional engagement, also known as HCP engagement, is a critical aspect of the success of any pharmaceutical company.

HCP engagement faces numerous obstacles that more and more pharmaceutical companies are recognising and trying to address in today’s highly competitive environment.