But how did they do this? Read on to learn how Hyundai Mexico reached these record results with live video engagement and conversational sales 👇
“The company reached over 1 million livestream viewers during 9 months and forwarded on average 70 pre-qualified leads to their dealerships, per month.”
The background and challenge 👨🔧
Hyundai Mexico wanted to develop a global service for their customers that provides them with a safer and more comfortable online shopping experience.
So, they introduced Hyundai Live.
Hyundai Live is a one-to-many livestream project which offers a new way of promoting and selling Hyundai car models through a unique and interactive showroom.
This was not Hyundai Mexico's first step on their digital transformation journey. They had their first attempt in livestreaming solutions already in 2018.
Since then, Hyundai Mexico's innovative customer experience has not only delighted its digitally savvy audience, but it has also appealed to the more traditional customers still adapting to online shopping.
Recognizing the importance of convenience in the customers' purchase decision, Hyundai wanted to continue to create a seamless buying processes to complement its exceptional products and gain a significant market advantage.
The goal
Hyundai took note of how consumers want to shop and how they want to interact online to make their experience as easy as possible.
To meet their new demand, Hyundai Mexico set certain key goals when going into the live project:
⭐ Increase early-stage online engagement
⭐ Scale live video streaming to meet new demand
⭐ Leverage their website as a lead generation tool for dealerships
The solution 🔑
To achieve these, in collaboration with giosg, Hyundai Mexico set up the Hyundai Live project that offer a personalized live shopping experience for their engaged customer base.
This project included a compact showroom within one of the dealerships, where two presenters conducted livestream shopping events from Monday to Friday, between 10 AM to 1 PM and 2 PM to 6 PM, utilizing a tablet.
Website visitors could effortlessly participate in these live sessions with a single click on a call-to-action button, gaining immediate access to the latest Hyundai car models and the opportunity to ask real-time questions.
The success of this project benefited largely from the presenters' ability to communicate in a relatable and empathetic way – emulating the approachability found in physical dealerships.
From engagement to sales ⚡️
The live engagement strategy had a substantial impact on Hyundai's actual sales.
This was primarily because it empowered interested customers to connect with Hyundai sales experts instantly during the livestreams.
By creating a unique, personalized experience for their customers, Hyundai Mexico empowers their customers to directly get the information they need from the comfort of their homes.
This solution has allowed Hyundai Mexico to seamlessly transition the offline experience online.
This has resulted in more informed customers directed to the authorized Hyundai Mexico dealers – customers that are ready to buy!
This initiative played a pivotal role in Hyundai Mexico's marketing efforts, serving as a cornerstone for the highly anticipated launches of the year: the Grand i10 and Creta.
The results 📊
The project accomplished remarkable results!
Compared to the previous year:
These exceptional outcomes not only surpassed Hyundai's expectations, but also set a new global standard for new car launches in the automotive industry.
Original story sourced from Whisbi.com.
In April 2023, giosg, the Finnish leading SaaS business, announced the acquisition of Whisbi and its subsidiaries in the US. The initiative marks a big step towards continued growth and expansion. Read our press release about the acquisition here.
