Hyundai Mexico, a leader in automotive innovation and customer-centric solutions, has redefined its digital customer journey with giosg’s platform.
The partnership with giosg has delivered measurable results, including a 16% real conversion rate from leads to sales. This milestone showcases the platform’s ability to connect high-intent leads with dealerships and drive actual purchases.
By leveraging advanced engagement tools, Hyundai ensures potential buyers experience a seamless and efficient transition from exploration to purchase, all while maximizing dealership productivity.
The collaboration gave rise to the “Hyundai Live” project, which uses giosg’s integrated platform, featuring One-to-Many and One-to-One live engagement channels. This tailored solution delivers exceptional customer experiences while also optimizing operational efficiency and driving dealer adoption of digital tools.
Hyundai Mexico saw an opportunity to enhance its digital operations throughout the car-buying journey. To achieve this, they set clear goals:
⭐️ Increase conversion rates by connecting high-potential customers with dealerships
⭐️ Reduce response times and provide personalized service to increase satisfaction metrics
⭐️ Strengthen dealership adoption of digital tools to maintain high standards in remote customer service.
As more customers turn to online channels to shop for their next car, Hyundai’s strategy ensures the digital journey is as impactful as an in-person experience.
Hyundai Mexico’s use of giosg solutions has evolved into a benchmark for best practices in dealer-level engagement. Their approach now includes:
Personalized engagement
Customers are seamlessly connected with the nearest dealer sales agent using giosg’s one-to-one video tool with call integration. This enables agents to:
With its user-friendly design and seamless CRM integration, the platform makes it easy for agents to work efficiently, leading to a significant increase in conversions.
Live-stream sessions
For early-stage buyers, Hyundai offers a live video connection where users can explore models and interact with presenters in real time. Data collected during these sessions seamlessly integrates into the CRM, enabling efficient lead follow-up.
With a stable and scalable platform, Hyundai Mexico has achieved:
Today, Hyundai Mexico is effectively using the platform to track leads, follow up with prospects, and ensure thorough and successful dealer adoption.
Hyundai Mexico’s forward-thinking approach includes plans to expand its use of giosg’s tools further. Next on the horizon is the integration of the Interaction Builder (IB) solution, which will enhance real-time customer engagement and streamline the digital sales journey even further.