How Hyundai Panama Increased their Car Sales by 113 %

Learn more about how Hyundai Panama reached impressive results by improving their lead qualification using giosg.👇

“The number of qualified leads generated through giosg's solution increased by 410% in 2023 compared to 2021 (first 6 months)."

The Challenge

During the pandemic, multiple businesses faced challenges regarding sales due to restrictions and lockdowns – the automotive industry was no exception.

Hyundai Panama was searching for a solution that would help them increase their incoming leads digitally and support their customers online, while their showrooms and stores were closed or restricted.

As a solution, the Hyundai Motor Company introduced giosg to the Petroautos sales team.

The Solution 🔑

Hyundai Panama started their project with giosg’s chatbot and One-to-One back in 2021.

This solution provides professional service on Hyundai’s website where a sales agent can host meetings with leads or existing customers, providing information during a live conversation through video or a phone call (a so-called one-to-one video call)  – directly from the app.

Implementation

The project started with an initial test, during which 8 sales agents were trained and got access to the new solution.

Soon after the start, Hyundai saw positive results and gave access to 42 sales agents, all in the capital of Panama during the following year.

After this, Hyundai decided to integrate the tool into their CRM to improve monitoring. In this stage, its use was expanded to the entire country with a total of 60+ sellers using the tool on their computers, mobiles and CRM. 

The Results

🔥 145% increase in actual car sales exclusively through qualified leads between 2021 and 2023

🔥 113% increase in car sales through qualified leads from 2022-2023

🔥 From 2019 to 2023, digital sales grew to make up 41% of total retail sales, marking a significant 10% increase in digital sales

🔥 The number of qualified leads generated through giosg's chatbot and One-to-One interactions increased by 410% in 2023 compared to 2021 (first 6 months).

Learn how you can do the same with giosg by booking a demo.

Read more of our customer stories here.

In April 2023, giosg, the Finnish leading SaaS business, announced the acquisition of Whisbi and its subsidiaries in the US. The initiative marks a big step towards continued growth and expansion. Read our press release about the acquisition here.