Interacting with homebuyers and sellers at the right time, in the right place online is vital in 2021. But traditional lead generation strategies just aren't as effective anymore and no longer provide enough value for leads to convert.
Estate agents need to be more innovative and personalised in their marketing approach to succeed in generating qualified leads.
By proactively engaging and interacting with website visitors, estate and letting agents can convert and qualify more home buyer and seller leads in a user-friendly way. Using lead generation tools like live chat, chatbots and interactive multi-step forms can significantly increase lead conversions both on your website, social media and property portals.
In this guide, we provide examples from industry-leading estate agencies and share our best practices for generating, qualifying and supporting your potential clients online.
You will learn how to:
• successfully use three different conversational marketing tactics
• qualify more buyer and seller leads online
• utilise property portals and social media to convert leads
• increase your onsite lead conversions by 4X
Download our guide and start effectively converting visitors into qualified leads!