Learn how Stellantis Mexico achieved these results:
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2x increase in lead-to-sale conversion rate
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Increased leads with more efficient follow-up processes
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Improved lead qualification with lead scoring and CRM integrations
Background
Stellantis Mexico, part of one of the world’s largest car manufacturers, identified an opportunity to optimize digital lead management and turn it into a global success story.
Renowned for their expertise and forward-thinking approach, the Stellantis Mexico team adopted a solution to generate and qualify leads more efficiently, engage with customers in real time, and streamline operations across sales, support, and marketing.
Partnering with giosg allowed Stellantis to tackle these challenges and turn them into measurable results, significantly improving their sales performance.
Tackling lead qualification to capture high-potential buyers online
To maximize their digital performance, Stellantis Mexico set out to:
🔸 Raise the volume of qualified leads
With traditional lead qualification methods falling short, adopting innovative strategies became essential to drive more high-quality leads and sustain sales growth.
🔸 Increase engagement with high-potential leads
High-potential customers often show interest, but without real-time dealer engagement, conversion rates can suffer. Ensuring timely responses can make all the difference.
🔸 Qualify leads effectively
An efficient lead qualification process segments and prioritizes leads based on purchase likelihood, reducing missed opportunities and sharpening sales focus.
Going from online leads to conversions
Stellantis Mexico had set clear goals:
⭐️ Generate a larger volume of qualified leads through more efficient digital interactions and AI-driven processes.
⭐️ Increase the conversion rate from digital leads to actual sales by ensuring high-potential leads were prioritized and engaged by dealers in a very short time frame.
⭐️ Improve lead qualification through lead scoring, allowing for better segmentation of leads based on their purchasing intent.
By achieving these goals, Stellantis aimed to boost its overall sales performance and improve the customer journey from initial engagement to final sale.
The Solution
→ AI Lead Scoring with a two-way integration
Leads are segmented based on their potential and instantly directed to the relevant salesperson for follow-up.
→ Targeted website interactions to capture leads at the right time
→ AI Assistant to handle routine inquiries
By letting the AI Assistant handle routine inquiries, Stellantis has successfully improved the overall customer experience and reduced customer service costs.
Measurable success with giosg
🔥 2x increase in lead-to-sale conversion rate
🔥 Increased leads with more efficient follow-up processes
🔥 Improved lead qualification with lead scoring and CRM integration
Stellantis Mexico successfully doubled its lead-to-sale conversion rate, since the introduction of lead scoring and real-time engagement tools.
This helped the company to reduce effort in closing more deals by connecting with the right leads at the right time.
Additionally, the AI Assistant efficiently handled customer inquiries, reducing the need for manual intervention and improving the customer experience by providing timely responses.
Stellantis Mexico also noticed qualitative improvements across several operational areas
The lead scoring system allowed dealers to prioritize high-propensity leads, enabling more effective use of sales resources and improving dealer performance.
By linking lead scoring with campaign origins, Stellantis Mexico also gained visibility into which campaigns were driving high-quality traffic and which were not.
This has been crucial for optimizing media investment, allowing the team to allocate resources efficiently and avoid campaigns that generate low-quality leads and drain valuable human resources without adding value.
Overall, Stellantis Mexico successfully prevented inefficient lead qualification, delayed engagement, and high customer service costs by implementing engaging digital website interactions, AI Assistant, lead scoring with two-way CRM integration, and integrations to automate processes to double conversion rates and streamline the lead handling process across departments.
Learn how you can do the same with giosg by booking a demo.
Read more of our customer stories here.
